Fresh the Movie

FRESH is an uplifting documentary about agriculture in North America. This movie was made a few years back, so neat to see if things have changed since then.

Fresh the Movie

Read more about FRESH below, or go the the FRESH the Movie website for more details, reviews, and to view the trailer. Hope to see you at FRESH.

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.